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Five Reasons To Attend ONE: Teradata Marketing Festival In May
Good news! You still have a few days left to take advantage of early-bird pricing for ONE: Teradata Marketing Festival, our 16th annual global conference about business and marketing technology...
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How Sirius XM Leverages Data-Driven Marketing
This post was written by guest blogger Michael Becker, Marketing Support Specialist at Teradata Marketing Applications. He is responsible for managing content development and promotion of Teradata's...
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Can We Stop Talking About Millennials…Please?
Researchers have spent decades obsessing over demographic categories, searching for the Holy Grail of insight into what consumers want, need and think. In recent years, they’ve quizzed, polled,...
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Thoughts On Marketing Leadership
I thought about starting this post with an inspiring quote about leadership, but I’m having a difficult time deciding which one fits best. After all, there are many, many to choose from, and each seems...
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Is Great Customer Service The Ultimate Insurance For Smart Brands?
When you sell a product your customers can find elsewhere, is there any way to ensure they’ll turn to you, instead of your competition, when the time comes to make a purchase? Ultimately, that’s the...
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Watch How JD Williams Is Using Big Data And Marketing Analytics To Improve...
There’s no doubt you would learn a great deal about your customers’ behaviors and preferences if you could actually watch over them while they shop online. However, the odds they’ll let you into their...
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Now You Can Deliver Real-Time Contextual Content Based On A Customer’s Location
For years, brick-and-mortar retailers have been craving what e-commerce retailers have and use so effectively: integrated data that allows real-time interactions with customers. Today, I’m thrilled to...
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A Dozen Great Moments From Teradata PARTNERS 2015
Press conference panel. Last week’s Teradata PARTNERS 2015 conference in Anaheim, California was a five-day deep dive into how global companies can optimize the use of data, analytics and integrated...
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Marketers, Make Sure You Pinpoint This Resolution For 2016
Are you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me help. In order to drive more sales and increase revenue next year, one of the key things you need to do...
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Does Anyone Know I Like Zorbing?
Indulge me for just a minute. Let’s imagine a scenario where you actually were tasked with buying me a gift this holiday season. If you’re like most marketers, you’d probably rely on a traditional...
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